Technical SEO
Structure, speed, crawlability, structured data, and LLMs.txt so AI models can read, cite, and improve your discoverability.
Your Business,
visible everywhere customers search
Google. AI Overviews. ChatGPT. Perplexity. Claude. Reddit. LinkedIn.
One source of content, refracted across every surface your audience searches.
Trusted by
// The shift
Search has
refracted.
Your customers don't just Google things anymore. They ask ChatGPT. Then they Google. They skim AI Overviews. Back to ChatGPT. Verify on Perplexity. Check Reddit and Quora to hear from real people.
That fragmented journey is the new normal — while most brands still optimize for a single channel, buyers bounce between every surface before they decide.
And just like that, search has quietly become a dozen different surfaces — and your business needs to show up on all of them.
We built Refracta around this reality.
// Before vs The Spectrum Method
How search worked then.
How it works now.
Drag the slider to reveal the difference between traditional SEO and The Spectrum Method — and what it means for your brand's reach.
Before
Traditional SEO
One piece of content. One destination. One algorithm to please. Then wait.
Blog post written
Published on Google
The only surface
Wait for rankings
Months of hoping
Google algo changes
Back to zero
1
Surface reached
Not cited by AI
Invisible to ChatGPT, Perplexity, Gemini
The Spectrum Method
One piece. Every surface.
Built once. Refracted across 12 platforms. AI models find you everywhere they look.
Blog
YouTube
LinkedIn
Reddit
Medium
Twitter/X
Quora
Instagram
Pinterest
TikTok
Threads
Tumblr
12
Surfaces reached
9.2B+ reach
Combined monthly audience
Ready to go full spectrum? One piece of content. Every platform. Built once, found everywhere.
Book a free audit// The Spectrum Method
How many platforms is your
content reaching right now?
Select every platform you currently publish or distribute content to. We will show you your reach — and why AI search rewards brands that show up everywhere.
Your reach
0 / 12
0 platforms active
Tick every platform you currently publish to
Select the platforms above to see your distribution footprint.
The Spectrum Method: We take one piece of content — built to rank on Google and get cited by AI — and distribute it across all 12 platforms above. AI models like ChatGPT, Perplexity, and Gemini crawl and index these platforms. The more surfaces your content reaches, the more likely AI is to find, reference, and recommend your brand.
A five-step visibility system.
-
01Audit
Full-Spectrum Audit
We map where your brand shows up, and where it doesn’t — across Google, AI surfaces, social, and more. You get a jargon-free report diagnosing exactly what’s holding you back: technical issues, editorial quality, or an authority gap.
-
02Strategy
Strategy & Keyword Research
We walk through the audit findings and prioritize what gets fixed first. Keyword research based on revenue, not just volume. Every keyword is mapped to buyer intent, funnel stage, and ROI.
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03Create
Create, Refresh & Refract
We improve existing content and create new content built around strategy. We develop original research from your data — the kind that gets cited and cannot be replicated. Every piece is optimized for both Google and AI systems, then distributed across multiple platforms.
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04Authority
Link Building & Digital PR
AI systems look for cross-platform validation before citing a brand. We build that trust through targeted outreach and digital PR, placing your content on high-authority platforms.
-
05Growth
Reporting & Growth
Monthly reporting connects work directly to business outcomes. You see what’s completed, in progress, and planned — alongside traffic, rankings, and revenue impact.
Client testimonial
Refracta didn’t just get us ranked, they made us exist in places we didn’t even know customers were searching. Within 60 days, we were showing up in AI answers we had never considered.
// Infrastructure
The work we do to get your brand found everywhere.
Six capability layers, designed to work together as a complete visibility system.
Content Strategy
Revenue-led keyword targeting and original research from your data, built for Google and AI surfaces simultaneously.
Repurposing & Distribution
Every piece reformatted across 10+ platforms. Graphics, video, social, forums - one source, full spectrum.
Reddit Marketing:
Citation building and genuine mentions on the platform AI models trust most. Most brands ignore it, which is why it works.
Link Building & Digital PR:
High-authority placements that build the kind of trust Google and AI both reward.
Visibility Reporting
Rankings, AI Overview appearances, and LLM citations in one dashboard. Always know where you stand.
Meet Khris Steven –
Founder & Head of Strategy, Refracta
Hello Founders! I am Khris Steven, and I spent 7 years building and scaling affiliate SEO businesses from the ground up — including a seven-figure operation that lived and died by organic search. That experience gave me a front-row seat when AI started reshaping brand discovery. I looked deeper into why some brands were still holding up and found they had built visibility beyond rankings, showing up across every channel and surface their audience touched.
That insight became the Refracta philosophy.
Since then, I have worked with 50+ brands across B2C SaaS, local businesses, and digital products, helping them grow beyond SERP rankings with my Spectrum Method.
We believe getting it right takes the kind of attention you can only give when you are in the work with your clients.
If that sounds like the kind of partnership you have been looking for, we would love to talk!
// Ready?
Ready to be visible everywhere?
Start with a free visibility audit — we'll show you exactly where your brand is missing, and what it would take to fix it.